Elevate your Photography with the Intuitive EOS 850D
Canon launched the brand new EOS 850D, powered with advanced technology such as Dual Pixel CMOS AF, EOS Intelligent Tracking and Recognition Auto Focus (iTR AF) for face detection and 4K video recording for crisp and smooth footage. The EOS 850D is the ideal camera for those looking to step up from smartphone photography or those looking to upgrade to a DSLR, offering great versatility of use across genres.
“The EOS 850D combines many semi-pro features of a DSLR in an affordable package that is great for both stills and videos,” said Udagawa Eiichi, Vice President of Regional ICP Sales & Marketing, Canon Singapore. “With advanced capabilities and packed into a compact body, the EOS 850D is the perfect companion for those looking to shoot landscapes, their travels, sports and daily life.”
Compact in Size but Big on Features
Weighing approximately 515g, the EOS 850D comes with a 24.1-megapixel APS-C size CMOS sensor and DIGIC 8 imaging processor for superior image quality. With an improved max ISO performance to 25,600 for still images and expandable to 51,200, the EOS 850D possesses exceptional low-light capability and is perfect for shooting at night and in dark places.
The EOS 850D also comes with an optical viewfinder that is equipped with excellent shooting performance and controls. During viewfinder shooting of up to 7 fps, users will not experience any time lag, and with all cross-type 45 point AF, a wider area can be covered to allow flexibility in composing and tracking. With EOS iTR AF, subject tracking performance will be enhanced through a face detection function, which enables users to detect faces even in environments where skin color detection is lost against the background. It is made possible with information from the 220,000-pixel RGB+IR metering sensor.
During Live View shooting, Dual Pixel CMOS AF on the EOS 850D makes it possible to achieve high-speed AF. When it is paired with a compatible lens, AF is possible in an approximately 88% horizontal by 100% vertical area, allowing more freedom in composition. With free composition, users are able to achieve fast and comfortable Live View shooting with the EOS 850D. Since the EOS 850D can specify any position from a maximum of 3,975 AF positions, it is possible to move the AF point smoothly, making it easier to pinpoint AF on the subject and focus as desired.
Additionally, Eye Detection AF is available on the EOS 850D, enabling the camera to automatically focus on the eyes of the human subject and allowing the user to focus on capturing natural expressions while ensuring a sharp focus, even when the subject is in motion.
Operation-wise, the new Quick Control Dial allows for easy setting changes and image search. Located in positions on the camera body that can be easily accessed, users can quickly change camera settings by simply turning the dials. Additionally, the new AF-ON button on the back of the EOS 850D allows the user to operate autofocus separately. When shooting a moving subject, pressing the AF-ON button allows the camera to keep tracking the subject with AI Servo AF and the shutter release button allows the user to concentrate on timings their shots perfectly and not miss out on crucial moments.
A Great Movie Shooting Companion
On top of its advanced features for stills, the EOS 850D is able to record 4K UHD video in 23.98p/25p format for a cinematic feel and Full HD video in 59.94p/50p format. The 4K time-lapse movie function allows users to easily capture stunning day-to-night time-lapse movies of cityscapes in ultra-high resolution through a selection of pre-set scenes or simple manual settings.
The EOS 850D also incorporates in-body electronic Image Stabilization to enable “Movie digital IS” for steady vlog or handheld movies. The 3-inch 1.04 million-dot Vari-angle touch panel LCD monitor makes it easy to shoot video from high or low angles. Users can expect seamless connectivity with Wi-Fi available on the camera for easy transfer of images to smartphones and laptops. Bluetooth Low Energy (BLE) is also available for remote shooting with smartphones through the Canon Camera Connect app.