Summer Escape: Video Content Planning & Creation with Luigi Muhlach - Canon Philippines

Summer Escape: Video Content Planning & Creation with Luigi Muhlach

9 Apr 2022
Php 1,499.00 - Php 2,248.00


Are you ready for your summer activity? 

#TeamCanonPH is proud to bring you an online workshop on  Video Content Planning & Creation on April 9, 2022 (Saturday), 9am to 12NN with content creator, chef, and restaurateur, Mr. Luigi Muhlach. 

Get to know how to craft videos - from planning to the actual broadcast of the content in social media.   Participants will be taught on how to better develop content through the right gear (especially camera) and how they can learn to tell a compelling story via digital channels. 

In this workshop, Luigi, will share his humble beginnings when he started to develop his content on his own - from a chef to vlogger, he will inspire you with his success story.  Plus, get a chance to collaborate with him in one of his videos, and if you sign up early, first 3 confirmed participants will get a behind the scenes access to one of his future shoots. So this is surely going to be a fun learning experience!

This workshop aims to teach the participants the ff: 

  • Fundamentals of Content Planning (what is content planning, what are the elements/components, resources needed)
  • Workflow or process in content creation 
  • Go-to gears in content creation and digital storytelling
  • Tips & suggestions to aspiring content creators 
  • Social Media Platforms ( what are the different social media platforms that our speaker is using, and approach on each of the platforms)

Target Audience:

  • Aspiring Youtubers, Tiktok / Instagram Enthusiasts
  • Beginners on Videography
  • Sellers who wants to utilize video in selling products as part of their content 

Scroll down to know more!


Webex Online Meetings



  • Certificate of participation
  • Alumni discount on the next workshop/s
  • Exclusive camera discount
  • Workshop Notes/Modules from the speaker
  • Vouchers on Canon Services Perks:
  • 1-time free lens/camera cleaning with extended location
  • Access to Lens/Camera Loan (yes, you can borrow lens/camera prior to the workshop as long as you are confirmed already. Terms & conditions apply. )
  • 10% on Labor Fee for Camera/Printer Repair


  • Behind the Scenes Access to Luigi Muhlach's future shoot (applicable to our first 3 confirmed participants)*
  • Chance to collab with Luigi Muhlach in one of his future content (winner of our exclusive online video challenge for the participants will get this as prize)

*Canon will assist in the schedule arrangement with Luigi Muhlach. We will accommodate 1 participant per shoot following all necessary safety protocols. Participant must be willing to go to the set location for the shoot.


#TeamCanonPH will make sure that not only you are getting value for your money, you will surely have fun while learning about content planning and creation.

Here are the things that you will expect to experience and deliver during and after the workshop.

During the workshop

  • Experience in-depth learning with true to life examples from our speaker through lecture session
  • Learning application on what you have learned from the speaker by doing a concept pitch during the workshop

After the workshop

To fully understand and apply the things that you will learn in the workshop, you will be required to:

  • Prepare, develop and publish the video content that you pitched during the workshop
  • Required to join the Exclusive Online Video Challenge featuring the content that you will prepare

Winner of this video challenge will collaborate with Luigi Muhlach in one of his future content!


Check out our special offer before you sign up!

Buy 1, Get 2nd pax at 50% Off:

Php 2,248 for 2 pax (savings Php 749)

Tag along your friends or family members and invite them to register with you. Save up to Php 999 when you avail this promo.



Content Creator, Chef, and Entrepreneur 

Luigi Mulach is a chef by heart and profession.

Aligned with his genuine passion for creative storytelling, Luigi later decided to pursue & learn the basics of video content creation and effective storytelling workflow to inspire more people during trying times. 

He creates various types of social media video content which Luigi regularly uploads on Facebook, Instagram, and YouTube for his followers and community members to appreciate.

In mid of 2020, Luigi pushed the boundaries to further improve and enhance his skills by personally learning the basics of video content creation and workflow which includes – ideation, storyboard conceptualization, video shoot + set design and even post-production.His remarkable story and humble beginnings in video content creation and workflow make him a perfect speaker for this extraordinary online workshop of Canon Philippines.

Follow Luigi on Facebook 


1. Click the register now button to start with your registration. 
2. You will receive a confirmation email with booking code right after your registration. 
3. After that, a follow through email stating the payment process will be sent to you via email. Please give us latest the day after to email you, or next working day if your registration was made over the weekend or a holiday. 
4.  Once paid and your payment is confirmed, you will get an event confirmation from us to confirm your participation.

If you have any inquiries or clarifications regarding this workshop, please email Arjay Bolanio at 




Participants will be accessing via Webex Online Meetings. It is recommended to use a laptop instead of a mobile phone. Please make sure that your device is compatable with Webex Online Meetings. 

All participants will have to prepare a video content concept which participants will pitch to Luigi during the event. 




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1. Do I need to have a professional camera before I attend this workshop?

Great photos are best taken using a high quality camera model such as Canon cameras. You don’t necessarily have to have it during the workshop, but would be great to get one soon so you can properly apply what you will learn in the workshop. Also, we will be giving you exclusive discounts to our Canon cameras – this is the best time to get one.

Another option is to avail the Access to Lens/Camera Loan Program of Canon which is included in your workshop package. You can borrow Canon lens or camera that you can use during the workshop. Terms and conditions apply. 

2. Can I pay after the event?

All participants would have to deposit to Canon’s BDO account 3 days after the registration or 1 week before the event. Only paid registrants will be confirmed to attend the workshop. A meeting link will be sent to the paid participant for his/her access to the online event.

3.  Is it possible to cancel my registration? 

Once registration is confirmed, you can no longer cancel your booking for this workshop. 

4.  Who can avail of the behind the scenes access to one of Luigi's future shoots?

First 3 confirmed (paid) participants are eligible to have an access behind the scenes so you will also get an idea on how it is being done in action. 

5. What if I am eligible to this behind the scene access but I am from the province, hence I am not able to go to the location? 

Participants who will be eligible for this access must be willing to go to location of the shoot. In the event that you will not be able to possibly get this privilege, you can let us know, and with your consent, we will give this slot to the next confirmed participant. 

6.  How will I get the chance to collaborate with Luigi Muhlach? 

After the event, we will have an online video challenge, and the winner of this contest will work wtih Luigi Muhlach for a collab content. 

7. Is it required to join the online video challenge after the event? 

Yes, as part of the program requirement, you need to create a content and join the online video challenge. Details will be shared during the orientation. 

8. So there will be an orientation prior to the event? 

Yes, we will have a pre-event briefing to discuss with you the program flow, things to prepare, and an opportunity for all the participants to ask questions prior to the event. 

9.  Where can I avail of my free camera/lens cleaning? 

You can avail this on our Customer Care Center in McKinley, Taguig City or to the nearest Canon Service Centers. We will send you the list of locations applicable upon confirmation of your email. Or you can send us an email at  to request for the list. 

10. What if I used a different camera brand, can I still attend? 

Yes, of course. We are not restricting this workshop to Canon users only, everyone is welcome in this virtual workshop. 





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1.    Courses/Workshops (each, a “Course”) are organized by Canon Marketing Philippines (“Canon”). Canon may hire other parties (“Third Parties”) to perform the services under the Courses.

2.    Full payment of the workshop fee is to be made to Canon 3 days after registering online.  You will receive an email notification if you have successfully registered for the Course. You will see instructions in the said email on how to pay for the workshop. Unpaid registrants will not be processed further.

3.    Payment is to be made via bank transfer or bank deposit. A proof of payment is required to be replied in the confirmation email sent by the Canon representative.

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