Canon Marketing Philippines launches “MegaTank, Mega Value” Campaign through experiential PIXMA Workshop
Canon Marketing Philippines launched the “MegaTank, Mega Value” campaign through the PIXMA Experiential Workshop held at the Holiday Inn and Suites in Makati.
This campaign positions PIXMA and MAXIFY printers with Continuous Ink Supply System (CISS) under the MegaTank name, marking a significant branding effort to emphasize the enhanced value and performance of these printers and embody Canon’s advances in inkjet printing technology.
During the workshop, key online influencers, students, business owners, and members of the arts, crafts and photo community got engaged in hands-on activities across four interactive stations, each showcasing a key Canon PIXMA or MAXIFY MegaTank printer model.
They crafted unique button pins with the PIXMA G2730, designed customized label stickers with the PIXMA G4770, produced professional-grade photos with the PIXMA G570, and created personalized heat press prints with the MAXIFY GX4070. The interactive passport game added a layer of excitement, encouraging them to explore each station and compete for a chance to win fantastic prizes.
Highlighting the creative potential of Canon printers to cater for different usages, Tippy Go of the Googly Gooeys shared 50 ideas you can print with Canon PIXMA printers. She explored diverse applications, from personalized gifts to home décor, reinforcing versatility and value of Canon’s MegaTank printers.
The workshop not only encouraged the attendees to showcase their creativity and share their creations and experiences, but also demonstrated the unparallelled functionality of Canon’s PIXMA and MAXIFY MegaTank printers to provide Mega Value with its high page yield and low cost of inks, paper weight capacity of 275gsm, and user replaceable parts that reduces printer downtime.
“The MegaTank rebranding signifies the advances of PIXMA and MAXIFY printers such as high-yield bottles for ultra-low-cost printing, and hassle-free user replaceable maintenance cartridges,” said Jian Liu, Canon Marketing Philippines Customer Information and Imaging (CII) Director. “These advanced features enable Canon to continue to be ahead of its time, with technologies that improve lives, while protecting the environment.”
Download and register on the Canon PH Delightful app on the Apple App Store and Google Play Store to explore delightful rewards when you purchase selected Canon PIXMA printers! Canon Flagship stores are also available online via Shopee and Lazada.To learn more about Canon PIXMA printers, follow Canon Marketing Philippines on Facebook and Instagram, and visit the Canon Marketing Philippines website.
About Canon in the Philippines
Canon is a multibillion-dollar company with one of the most extensive product lines of digital imaging devices. 2020 marks the company’s 35th consecutive year it has been ranked among the top five U.S. patent holders and the 16th consecutive year it has been ranked first among Japanese companies for the number of U.S. patents granted. It continues to enrich lives through technological innovation.
Guided by its commitment to its Kyosei philosophy of living and working together for the common good, Canon provides total imaging solutions to improve personal and professional lives. The brand ranks as one of the top 20 brands in the region according to a 2018 study conducted by Campaign Asia-Pacific and Nielsen thanks to its strong reputation on performance and good corporate citizenship.
Canon Marketing (Philippines), Inc. has offices spread across the Philippine archipelago supported by its vast network of authorized service centers. Recognitions and awards received include the Corporate Award and Gold Bagwis Seal of Excellence for providing distinctive service to customers.
Canon Marketing Philippines reaffirms its dedication to sustainability, integrating eco-friendly practices across all its operations and product lifecycle, striving for a greener future for generations to come.
More information and images are available at the Press Center section at https://ph.canon/en/consumer/press.
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Shyla Carmina Reyes
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