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News & Press Release
Canon Philippines earns Gold Bagwis Award for 10th consecutive year, recognized for its exceptional after-sales service
19 May 2021 — For the tenth consecutive year, Canon Marketing (Philippines), Inc. has been named a Gold Bagwis awardee by the Department of Trade and Industry (DTI). The program recognizes establishments who are (1) compliant with applicable fair trade, consumer, and business laws, (2) practice effective customer relations services, (3) follow efficient store management operations, (4) exemplify social commitment and responsibility, and (5) establish quality orientation management. It is also recognized by the ASEAN Committee on Consumer Protection (ACCP) as one of the best practices in the country when it comes to consumer protection. Committed to providing exceptional customer and after-sales service, Canon Philippines is especially proud of having set up a Consumer Welfare Desk in every one of its business vicinities, manned by highly trained specialists who are ready to assist and delight customers at every level of expertise.
Canon Wins BLI 2021 Outstanding Achievement Award for Hybrid Workplace Scan Technology and A4 Line of the Year
05 May 2021 — Demonstrating an ongoing commitment to supporting businesses through new ways of working, Canon is proud to announce that it is the recipient of a BLI 2021 Outstanding Achievement Award for Hybrid Workplace Scan Technology as well as the BLI 2021 A4 Line of the Year Award from Keypoint Intelligence. The award wins are a testament to Canon's class-leading solutions aimed at enabling remote and hybrid working. BLI 2021 Outstanding Achievement Award for Hybrid Workplace Scan Technology Among scan technology vendors evaluated by Keypoint Intelligence, Canon stands out for its complete portfolio of scanning technology, ranging from the imageFORMULA document scanners, imageCLASS multi-function printers, imageRUNNER and imageRUNNER ADVANCE multi-function devices. The comprehensive lineup shares a consistent, automated scanning experience through uniFLOW Online and Therefore Online cloud-based solutions, enabling efficient digitisation for seamless collaboration between remote and office workers. “The hybrid workplace has created a paradigm shift in how businesses are operated, helping organisations increase worker productivity while scaling down office space and overcoming geographic barriers that limited access to more talent,” said Lee Davis, Associate Director of Scanners/Software at Keypoint Intelligence. “With Canon’s complete range of document scanners, multi-function printers, multi-function devices and cloud-based solutions, businesses can lift their information-management and workflow-automation technology to the cloud and make them accessible to all workers, no matter the location.” BLI 2021 A4 Line of the Year Award Canon’s range of A4 printers and multi-function devices also stand out amongst competitors when evaluated by Keypoint Intelligence. Awarded as part of the A4 lineup, the imageCLASS LBP228x, imageCLASS LBP325x and imageRUNNER 1643 series come equipped with features to help workers navigate through hybrid work environments seamlessly. Other award-winning factors include user-friendliness, high-quality and professional-looking output, as well as impressive level of control over print costs and security.
Canon Announces Development of the EOS R3 Full-frame Mirrorless Camera that Delivers High Speed, High Sensitivity and High Reliability to Expand Users’ Range of Photographic Possibilities
14 Apr 2021 — The company is currently developing the new EOS R3 full-frame mirrorless camera, which will feature a newly developed 35mm full-frame, backlit, stacked CMOS sensor and a DIGIC X image processor. The new camera is designed to provide the high-level basic functionality required to meet the needs of professional and enthusiast users. The currently-in-development EOS R3 is based on the concept of high speed, high sensitivity and high reliability. The EOS R3 will be introduced into Canon’s lineup of professional and enthusiast cameras that includes the EOS-1D X Mark III flagship DSLR camera (released in February 2020) and the EOS 5 series, including the EOS R5 full-frame mirrorless camera (released in July 2020). The EOS R3 aims to provide professional-level quality for both stills and video capture, even for moving subjects. The EOS R3 is the first EOS series camera to be equipped with Canon’s newly developed 35mm full-frame backlit stacked CMOS sensor that makes possible high-speed readout. The camera also features a DIGIC X image processor for high-speed image processing that realizes high-speed continuous shooting of up to 30 frames-per-second 1(FPS) with AF/AE tracking when using the electronic shutter. In addition, the camera significantly reduces image warping, a common challenge with electronic shutters, and is also capable of capturing moving subjects with reduced noise in such low-light environments as indoor areas or nighttime scenes. 1 Continuous shooting framerate may decrease depending on the attached lens and/or shooting environment. Alongside Dual Pixel CMOS AF technology—by which each pixel on the image sensor possesses both image capture and phase-detect AF functionality, thus enabling high-speed, high-accuracy and wide-range AF—the EOS R3 uses an algorithm that employs deep learning technology that enables improved head and eye detection for human subjects as well as a new capability to detect subject torsos. Thanks to this enhanced performance, the camera’s autofocus system provides high-performance subject tracking, even during portrait photography and in scenarios with frequent subject movement such as sports. Development is also underway to enable detection of additional subject types. In addition, the EOS R3 is Canon’s first digital camera to feature Eye Control AF 2 functionality. When shooting still images and looking through the viewfinder, this new feature enables the AF frame to adjust according to detected movement of the user’s eye, making possible smoother shooting with quick focus when transitioning between subjects. 1 This feature may not be useable depending on such factors as users’ wearing of sunglasses, hard contact lenses or glasses for vision correction, as well as individual characteristics including eye size, eyelid thickness and eyelash length. The EOS R3 answers the sophisticated needs of professionals by providing dust and water resistance developed with each iteration of the EOS-1 series, body design with integrated vertical hand-grip, reliability and ease of use, as well as compatibility with Canon’s Mobile File Transfer 1, announced alongside the EOS R3, which supports high-speed workflows. With the goal of expanding the possibilities of imaging for users, the EOS R system will continue to expand its lineup of impressive cameras and RF lenses. 1 Continuous shooting framerate may decrease depending on the attached lens and/or shooting environment. 2 This feature may not be useable depending on such factors as users’ wearing of sunglasses, hard contact lenses or glasses for vision correction, as well as individual characteristics including eye size, eyelid thickness and eyelash length. 3 Compatible with iOS only. EOS R3-compatible version requires paid purchase. Both wired and wireless connections are supported, but wired connection requires compatible USB cable (purchased separately by user). * IOS is a trademark or registered trademark of Cisco in the U.S. and other countries and is used under license.
Get Closer to the Action with Canon’s New Medium and Super Telephoto RF Prime L Lenses
14 Apr 2021 — Canon announced the launch of three brand new RF lenses: the RF100mm f/2.8L IS USM, RF400mm f/2.8L IS USM & RF600mm f/4L IS USM. The RF100mm f/2.8L IS USM is the world’s first 1, medium telephoto macro lens with a maximum shooting magnification of 1.4x. The RF400mm f/2.8L IS USM and RF600mm f/4L IS USM super telephoto lenses are native to the RF mount and provide professional and advanced amateurs with extra reach that comes with a high level of image quality, reliability and durability. “The arrival of the new RF lens is a testament to Canon’s commitment to provide the best and relevant product innovation to meet the evolving demands of visual storytellers both professionals and serious hobbyists. Canon is determined to expand the RF lens range further by providing lenses of exceptional performance and quality, which are suited for various uses and genres of photography, videography, and professional content creation,” said Benny Yu, Canon Marketing (Philippines), Inc. Head of Consumer Imaging and Information. World’s First Medium Telephoto Macro Lens with 1.4x Magnification RF lenses have the rear element of the lens closer to the image sensor, allowing a new floating method and this enables the RF100mm f/2.8L IS USM to have a maximum shooting magnification of 1.4x, which is 40% higher magnification than the typical macro lens (1x). The high magnification on the RF100mm f/2.8L IS USM expands the possibilities of macro photography. At 1.0x with a focusing distance of 0.28m, a working distance of 11.2cm is maintained. Additionally, at 1.4x with a focusing distance of 0.26m and a working distance of 8.6cm, allowing sufficient space to photograph small products/objects that require specific lighting. Choose Your Bokeh The RF100mm f/2.8L IS USM is equipped with a spherical aberration (SA) control ring, which gives users the ability to toggle between soft or hard depiction of bokeh (the quality of the blur produced by the out-of-focus areas) by turning the SA control ring. This gives users more flexibility in their shooting as they can choose which type of bokeh suits their shooting best, regardless of whether they are shooting portraits, flowers or insects. The SA control ring works by employing electronic cams and two Nano USMs, which makes it possible to drive the focus lens group and floating lens group independently. Smoother focusing, Sharper Images The RF100mm f/2.8L IS USM features an improved optical IS when compared to the 4-stop IS capability of its EF equivalent lens, the EF 100mm f/2.8L Macro IS USM. When attached to an EOS R system camera that does not have in-body IS, the RF100mm f/2.8L IS USM provides up to 5 stops of IS. The RF100mm f/2.8L IS USM can achieve up to 8 stops of IS through the coordinated IS feature when attached to an EOS R system camera that has in-body IS. Hybrid IS on the RF100mm f/2.8L IS USM also helps to suppress angular camera shake (rotational) and shift camera shake (linear) during handheld shooting, enabling users to capture sharp images. The high speed and accurate AF allow quick and agile focusing of moving subjects for still images, while the smoothness of the AF makes the RF100mm f/2.8L IS USM suitable for shooting movies as well. The suppression of subjection magnification fluctuations (focus breathing) in the RF100mm f/2.8L IS USM reduces the changes in the angle of view during the adjustment of focusing distances. As an L lens, the RF100mm f/2.8L IS USM is both dust and water resistant, which is especially useful during outdoor shooting situations. The RF100mm f/2.8L IS USM is also compatible with the Macro Ring Lite MR-14EXII and Macro Twin Lite MT-26EXII accessories (both sold separately) which provide more diverse photographic expressions by using light to create or reduce shadows in the captured images.