Canon 2018
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News & Press Release
Canon Announces Development of the EOS R3 Full-frame Mirrorless Camera that Delivers High Speed, High Sensitivity and High Reliability to Expand Users’ Range of Photographic Possibilities
14 Apr 2021 — The company is currently developing the new EOS R3 full-frame mirrorless camera, which will feature a newly developed 35mm full-frame, backlit, stacked CMOS sensor and a DIGIC X image processor. The new camera is designed to provide the high-level basic functionality required to meet the needs of professional and enthusiast users. The currently-in-development EOS R3 is based on the concept of high speed, high sensitivity and high reliability. The EOS R3 will be introduced into Canon’s lineup of professional and enthusiast cameras that includes the EOS-1D X Mark III flagship DSLR camera (released in February 2020) and the EOS 5 series, including the EOS R5 full-frame mirrorless camera (released in July 2020). The EOS R3 aims to provide professional-level quality for both stills and video capture, even for moving subjects. The EOS R3 is the first EOS series camera to be equipped with Canon’s newly developed 35mm full-frame backlit stacked CMOS sensor that makes possible high-speed readout. The camera also features a DIGIC X image processor for high-speed image processing that realizes high-speed continuous shooting of up to 30 frames-per-second 1(FPS) with AF/AE tracking when using the electronic shutter. In addition, the camera significantly reduces image warping, a common challenge with electronic shutters, and is also capable of capturing moving subjects with reduced noise in such low-light environments as indoor areas or nighttime scenes. 1 Continuous shooting framerate may decrease depending on the attached lens and/or shooting environment. Alongside Dual Pixel CMOS AF technology—by which each pixel on the image sensor possesses both image capture and phase-detect AF functionality, thus enabling high-speed, high-accuracy and wide-range AF—the EOS R3 uses an algorithm that employs deep learning technology that enables improved head and eye detection for human subjects as well as a new capability to detect subject torsos. Thanks to this enhanced performance, the camera’s autofocus system provides high-performance subject tracking, even during portrait photography and in scenarios with frequent subject movement such as sports. Development is also underway to enable detection of additional subject types. In addition, the EOS R3 is Canon’s first digital camera to feature Eye Control AF 2 functionality. When shooting still images and looking through the viewfinder, this new feature enables the AF frame to adjust according to detected movement of the user’s eye, making possible smoother shooting with quick focus when transitioning between subjects. 1 This feature may not be useable depending on such factors as users’ wearing of sunglasses, hard contact lenses or glasses for vision correction, as well as individual characteristics including eye size, eyelid thickness and eyelash length. The EOS R3 answers the sophisticated needs of professionals by providing dust and water resistance developed with each iteration of the EOS-1 series, body design with integrated vertical hand-grip, reliability and ease of use, as well as compatibility with Canon’s Mobile File Transfer 1, announced alongside the EOS R3, which supports high-speed workflows. With the goal of expanding the possibilities of imaging for users, the EOS R system will continue to expand its lineup of impressive cameras and RF lenses. 1 Continuous shooting framerate may decrease depending on the attached lens and/or shooting environment. 2 This feature may not be useable depending on such factors as users’ wearing of sunglasses, hard contact lenses or glasses for vision correction, as well as individual characteristics including eye size, eyelid thickness and eyelash length. 3 Compatible with iOS only. EOS R3-compatible version requires paid purchase. Both wired and wireless connections are supported, but wired connection requires compatible USB cable (purchased separately by user). * IOS is a trademark or registered trademark of Cisco in the U.S. and other countries and is used under license.
Get Closer to the Action with Canon’s New Medium and Super Telephoto RF Prime L Lenses
14 Apr 2021 — Canon announced the launch of three brand new RF lenses: the RF100mm f/2.8L IS USM, RF400mm f/2.8L IS USM & RF600mm f/4L IS USM. The RF100mm f/2.8L IS USM is the world’s first 1, medium telephoto macro lens with a maximum shooting magnification of 1.4x. The RF400mm f/2.8L IS USM and RF600mm f/4L IS USM super telephoto lenses are native to the RF mount and provide professional and advanced amateurs with extra reach that comes with a high level of image quality, reliability and durability. “The arrival of the new RF lens is a testament to Canon’s commitment to provide the best and relevant product innovation to meet the evolving demands of visual storytellers both professionals and serious hobbyists. Canon is determined to expand the RF lens range further by providing lenses of exceptional performance and quality, which are suited for various uses and genres of photography, videography, and professional content creation,” said Benny Yu, Canon Marketing (Philippines), Inc. Head of Consumer Imaging and Information. World’s First Medium Telephoto Macro Lens with 1.4x Magnification RF lenses have the rear element of the lens closer to the image sensor, allowing a new floating method and this enables the RF100mm f/2.8L IS USM to have a maximum shooting magnification of 1.4x, which is 40% higher magnification than the typical macro lens (1x). The high magnification on the RF100mm f/2.8L IS USM expands the possibilities of macro photography. At 1.0x with a focusing distance of 0.28m, a working distance of 11.2cm is maintained. Additionally, at 1.4x with a focusing distance of 0.26m and a working distance of 8.6cm, allowing sufficient space to photograph small products/objects that require specific lighting. Choose Your Bokeh The RF100mm f/2.8L IS USM is equipped with a spherical aberration (SA) control ring, which gives users the ability to toggle between soft or hard depiction of bokeh (the quality of the blur produced by the out-of-focus areas) by turning the SA control ring. This gives users more flexibility in their shooting as they can choose which type of bokeh suits their shooting best, regardless of whether they are shooting portraits, flowers or insects. The SA control ring works by employing electronic cams and two Nano USMs, which makes it possible to drive the focus lens group and floating lens group independently. Smoother focusing, Sharper Images The RF100mm f/2.8L IS USM features an improved optical IS when compared to the 4-stop IS capability of its EF equivalent lens, the EF 100mm f/2.8L Macro IS USM. When attached to an EOS R system camera that does not have in-body IS, the RF100mm f/2.8L IS USM provides up to 5 stops of IS. The RF100mm f/2.8L IS USM can achieve up to 8 stops of IS through the coordinated IS feature when attached to an EOS R system camera that has in-body IS. Hybrid IS on the RF100mm f/2.8L IS USM also helps to suppress angular camera shake (rotational) and shift camera shake (linear) during handheld shooting, enabling users to capture sharp images. The high speed and accurate AF allow quick and agile focusing of moving subjects for still images, while the smoothness of the AF makes the RF100mm f/2.8L IS USM suitable for shooting movies as well. The suppression of subjection magnification fluctuations (focus breathing) in the RF100mm f/2.8L IS USM reduces the changes in the angle of view during the adjustment of focusing distances. As an L lens, the RF100mm f/2.8L IS USM is both dust and water resistant, which is especially useful during outdoor shooting situations. The RF100mm f/2.8L IS USM is also compatible with the Macro Ring Lite MR-14EXII and Macro Twin Lite MT-26EXII accessories (both sold separately) which provide more diverse photographic expressions by using light to create or reduce shadows in the captured images.
Content Creators Can Now Capture More Dynamic Videos and Photos with Canon’s Versatile EOS M50 Mark II
15 Feb 2021 — Canon Philippines recently announced the local availability of the Canon EOS M50 Mark II mirrorless camera, designed for photography enthusiasts who are also keen to do videos and live stream. Whether you are a parent looking to capture fleeting moments of your child’s milestones; a frequent traveler looking for a compact and fuss-free shooting experience; or someone hoping to start your own YouTube channel; the EOS M50 Mark II is designed to help create captivating photos and videos with ease.Capture sharper images and video with its 24.1MP APS-C CMOS sensor, while its Dual Pixel CMOS AF provides quicker and more accurate autofocus functions, all while maintaining its ease of operability. Capture Beautiful Portraits and Vivid Action Shots Always had trouble capturing sharp images of your active toddler who is constantly on the move or find it hard to zoom in on your child’s face as he runs across the pitch during soccer practice? The EOS M50 Mark II features an enhanced Eye Detection AF, which is able to detect and focus on a subject’s eye even when the person is far away. This will ensure the eye will always stay in focus, making it possible to use Eye Detection AF for full body shots in addition to the common upper body portrait shot. Users can capture subjects quickly and accurately when they are approaching from a distance, making it great for candid shots as well. Eye detection AF is also available with Servo AF when shooting still images and Movie Servo AF when shooting video, so you will always be able to capture your subject’s natural expressions even when they are in motion. The EOS M50 Mark II has a continuous shooting speed of up to 7.4fps with servo AF so users can capture multiple shots of moving subjects such as children or pets. Its built-in high-resolution electronic viewfinder (EVF) makes for easy viewing even when shooting in the bright outdoors. The AF frame display in EVF or LCD screen of the EOS M50 Mark II, which shows which part of the picture the camera is focusing on, has also been improved. It is now faster and tracks the subject more smoothly, so users will always know which part of the picture will be in focus without experiencing any on-screen lag. Display speed on the AF frame display in the viewfinder or LCD screen has also been improved on the EOS M50 Mark II, allowing for a better visualization of the tracking. An EOS first, the EOS M50 Mark II makes full use of its touch-sensitive display with the new Tap AF feature where users can instantly switch focus from one person to another by just tapping on the screen, which is especially useful in group shots. This is in addition to the Touch & Drag AF, where users can move the AF frame by dragging their finger on the screen while shooting through the EVF. Enhanced Movie Shooting Experience Fast and stable AF is essential when it comes to shooting videos of moving subjects. On the EOS M50 Mark II, Eye Detection AF works with Movie Servo AF shooting. By simply keeping the subject within the frame while shooting, it will track the subject smoothly. Users can thus focus on the composition of the video while leaving the tracking of the subject to the camera. With an improved contrast AF algorithm, users can also expect enhanced AF stability during 4K movies shooting with EF-M lenses. This will enable smooth movie recording, with reduced wobbling. EOS M50 Mark II supports movie digital zoom (approx. 3-10x) at the central part of the screen during shooting, which can be combined with optical zoom on a zoom lens to achieve magnified shooting with up-close shots. With existing cameras, movies shot vertically are displayed smaller in a horizontal position when users play back the movie on a smart device. On the EOS M50 Mark II, an “add rotate info” option enables automatic vertical playback on smart devices, PCs and compatible social media, which enables a better viewing experience. Vloggers are now able to live-stream directly to YouTube[1] from EOS M50 Mark II by connecting to Wi-Fi without using a streaming unit. The EOS M50 Mark II also supports the Canon’s new image. Canon cloud platform and registered users of the platform can upload, store, download and transfer images smoothly between various devices. 1 The live streaming service of this product supports scheduled live streaming on YouTube only. To use the live streaming service, registration on image.canon is needed in advance together with the latest firmware. In accordance with YouTube's "Restrictions on live streaming", users must have a minimum of 1,000 channel subscribers in order to live stream from a mobile device. Equipped with a Vari-angle LCD monitor and features such as touch screen recording, movie self-timer and an external microphone jack, the EOS M50 Mark II make it intuitive and easy for vloggers to record videos and do live streaming. 1 The live streaming service of this product supports scheduled live streaming on YouTube only. To use the live streaming service, registration on image.canon is needed in advance together with the latest firmware. In accordance with YouTube's "Restrictions on live streaming", users must have a minimum of 1,000 channel subscribers in order to live stream from a mobile device.
Canon Philippines Unveils new PIXMA G-Series Printers to Boost Productivity for Home and Small Businesses
04 Dec 2020 — Canon expands its PIXMA Ink Efficient G-Series line-up with the latest refillable ink tank printers combining high ink volumes and low cost printing. Standout features in the new G Series include the drip-free, hands-free ink refilling mechanism, and a user-replaceable maintenance cartridge design to ensure minimum downtime and maximum productivity for homes and businesses.