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Notably distinguished as the epitome of full-frame DSLR cameras for professionals, the Canon EOS-1D series creates a brand new masterpiece in their finest, class-leading flagship to date. A sturdy and reliable workhorse crafted to perfection for swift response, and intuitive focusing the Canon EOS-1D X Mark III offers superior image quality as well as breathtaking 4K video recording made for the most challenging subjects.
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News & Press Release

Canon’s Full-frame DSLR EOS 1D X Mark III Delivers Uncompromised Photo and Video at Impressive Speed

13 Feb 2020 — Canon’s brand new flagship full-frame DSLR, the EOS 1D X Mark III, is now officially announced to arrive in the Philippines. The class-leading mirrorless camera offers a powerful 20.1-megapixel, 35mm full-frame CMOS sensor, a newly developed DIGIC X image processor that captures top-notch image quality in a wide range of shooting situations.  Capturing images at 20 frames per second (fps) and up-to-4K 60P using Canon’s proprietary Dual Pixel CMOS Autofocus (AF) technology, the EOS-1D X Mark III offers a powerhouse gear to deliver shots of professional quality. “The EOS-1D X Mark III is a testament to Canon’s commitment to pushing the boundaries of innovative imaging products. Everyone, from a seasoned professional or an advanced enthusiast can enjoy the unparalleled technology it offers that is uniquely Canon and suits a wide range of photography and videography needs,” said Benny Yu, Canon Marketing (Philippines), Inc. Director for Consumer Imaging and Information.

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Canon Announces Development of the EOS R5 Next-Generation Full-Frame Mirrorless Camera and new RF Series Lenses

Canon Announces Development of the EOS R5 Next-Generation Full-Frame Mirrorless Camera and new RF Series Lenses

13 Feb 2020 — Canon announced that the company is currently developing the EOS R5 full-frame mirrorless camera—containing CMOS sensor, image processing, optical and other state-of-the-art technologies the company has cultivated through its long history of camera development. In line with this, Canon plans to release a total of 9 RF lenses currently in development over the course of 2020. Through the addition of competitive cameras and lenses to its lineup, Canon will continue to strengthen the EOS R System. The EOS R System enables greater freedom in lens design thanks to a wider lens mount diameter, short back focus and high-speed system for transmitting data between the camera and lens, resulting in an imaging system that delivers higher image quality and greater ease-of-use. The new full-frame mirrorless camera currently under development will fully leverage the advantages of the EOS R System to realize high-speed continuous shooting, 8K video recording and expanding the boundaries of visual expression. In addition, it can contribute to more efficient workflows thanks to improved transmission functionality, operability and reliability. These enhancements and more will help the new camera elevate the EOS Series concept of “Speed, Comfort and High image-quality” to a higher level. Canon’s EOS R5, the first of the next-generation full-frame mirrorless cameras in the company’s EOS R System, will include a newly developed CMOS sensor that makes possible advanced features such as high-speed continuous shooting – up to approximately 20 frames per second (FPS) using an electronic shutter and up to approximately 12 FPS using a mechanical shutter – to facilitate shooting of athletes at sporting events and other fast-moving subjects. In addition, the camera’s 8K video capture capability will enable users to extract high-resolution still images from video footage as well as process 8K video into higher-quality 4K videos, opening up new possibilities for visual expression. What’s more, the EOS R5 will be the first Canon camera equipped with a high-performance coordinated Image Stabilization (IS) system that integrates the camera’s in-body IS with IS systems on attached RF lenses. The camera will also feature dual media card slots and support automatic transfers of image files from the device to the cloud platform. In line with customers’ needs, Canon is also pleased to launch the RF24-105mm f/4-7.1 IS STM, the smallest and lightest RF zoom lens available to date and weighing only 395g with a length of 88.8mm. Reasonably priced and available as a kit lens for EOS R and EOS RP, the RF24-105mm f/4-7.1 IS STM offers an affordable option for users who wish to jump into the full-frame bandwagon by adopting the new EOS R system. When utilized with the renowned RF mount, the RF24-105mm f/4-7.1 IS STM will deliver top-notch image quality. Coupled with Image Stabilization of up to five stops, capturing images in challenging lighting conditions will be a breeze. Another unique feature of the RF24-105mm f/4-7.1 IS STM is its ability to take excellent close-up images. With up to 0.4x magnification, capturing fine details of tiny objects is easily achieved. 0.5x magnification is also possible in Manual Focus mode for users looking to get more close-up images of their subjects. Alongside the EOS R5, Canon is also developing a total of 9 RF lenses scheduled for release during 2020, including the RF100-500mm f/4.5-7.1L IS USM, Extender RF 1.4x and Extender RF 2x.

Elevate your Photography with the Intuitive EOS 850D

Elevate your Photography with the Intuitive EOS 850D

13 Feb 2020 — Canon launched the brand new EOS 850D, powered with advanced technology such as Dual Pixel CMOS AF, EOS Intelligent Tracking and Recognition Auto Focus (iTR AF) for face detection and 4K video recording for crisp and smooth footage. The EOS 850D is the ideal camera for those looking to step up from smartphone photography or those looking to upgrade to a DSLR, offering great versatility of use across genres. “The EOS 850D combines many semi-pro features of a DSLR in an affordable package that is great for both stills and videos,” said Udagawa Eiichi, Vice President of Regional ICP Sales & Marketing, Canon Singapore. “With advanced capabilities and packed into a compact body, the EOS 850D is the perfect companion for those looking to shoot landscapes, their travels, sports and daily life.”  Compact in Size but Big on Features Weighing approximately 515g, the EOS 850D comes with a 24.1-megapixel APS-C size CMOS sensor and DIGIC 8 imaging processor for superior image quality. With an improved max ISO performance to 25,600 for still images and expandable to 51,200, the EOS 850D possesses exceptional low-light capability and is perfect for shooting at night and in dark places. The EOS 850D also comes with an optical viewfinder that is equipped with excellent shooting performance and controls. During viewfinder shooting of up to 7 fps, users will not experience any time lag, and with all cross-type 45 point AF, a wider area can be covered to allow flexibility in composing and tracking. With EOS iTR AF, subject tracking performance will be enhanced through a face detection function, which enables users to detect faces even in environments where skin color detection is lost against the background. It is made possible with information from the 220,000-pixel RGB+IR metering sensor. During Live View shooting, Dual Pixel CMOS AF on the EOS 850D makes it possible to achieve high-speed AF. When it is paired with a compatible lens, AF is possible in an approximately 88% horizontal by 100% vertical area, allowing more freedom in composition. With free composition, users are able to achieve fast and comfortable Live View shooting with the EOS 850D. Since the EOS 850D can specify any position from a maximum of 3,975 AF positions, it is possible to move the AF point smoothly, making it easier to pinpoint AF on the subject and focus as desired. Additionally, Eye Detection AF is available on the EOS 850D, enabling the camera to automatically focus on the eyes of the human subject and allowing the user to focus on capturing natural expressions while ensuring a sharp focus, even when the subject is in motion. Operation-wise, the new Quick Control Dial allows for easy setting changes and image search. Located in positions on the camera body that can be easily accessed, users can quickly change camera settings by simply turning the dials. Additionally, the new AF-ON button on the back of the EOS 850D allows the user to operate autofocus separately. When shooting a moving subject, pressing the AF-ON button allows the camera to keep tracking the subject with AI Servo AF and the shutter release button allows the user to concentrate on timings their shots perfectly and not miss out on crucial moments. A Great Movie Shooting Companion On top of its advanced features for stills, the EOS 850D is able to record 4K UHD video in 23.98p/25p format for a cinematic feel and Full HD video in 59.94p/50p format. The 4K time-lapse movie function allows users to easily capture stunning day-to-night time-lapse movies of cityscapes in ultra-high resolution through a selection of pre-set scenes or simple manual settings. The EOS 850D also incorporates in-body electronic Image Stabilization to enable “Movie digital IS” for steady vlog or handheld movies. The 3-inch 1.04 million-dot Vari-angle touch panel LCD monitor makes it easy to shoot video from high or low angles. Users can expect seamless connectivity with Wi-Fi available on the camera for easy transfer of images to smartphones and laptops. Bluetooth Low Energy (BLE) is also available for remote shooting with smartphones through the Canon Camera Connect app.

Canon Launches,  a New Camera Cloud Platform

Canon Launches, a New Camera Cloud Platform

13 Feb 2020 — Canon announced the launch of, a new cloud platform that connects Canon cameras with users’ PCs, smartphones and external web services. Set to commence operation beginning of April 2020 , will enhance the post-shoot workflow and provide a new way to experience the joy of photography.