Canon Marketing Philippines Kicks off CSR Efforts with Coastal Cleanup in Partnership with ASSIST
Canon Marketing (Philippines), Inc. launched its 2025 Corporate Social Responsibility (CSR) initiatives with a coastal cleanup drive at Baseco Beach in Tondo, Manila. The activity was held in collaboration with the Department of Environment and Natural Resources (DENR) and the Asia Society for Social Improvement and Sustainable Transformation (ASSIST).
The event brought together around 50 employee volunteers from Canon in a united effort to champion environmental protection and promote sustainable practices. Participants collected plastic waste and other debris along the shoreline, contributing to the restoration of the coastal ecosystem while raising public awareness about ocean conservation and responsible waste management.
“This coastal cleanup reflects our collective responsibility to protect the environment and make a meaningful difference through purposeful action,” said Anuj Aggarwal, President and CEO of Canon Marketing (Philippines), Inc. “At Canon, we believe that building a better future begins with the steps we take today. This initiative marks just the beginning of our CSR journey for 2025. With the dedication of our employees and our valued partners at ASSIST, we aim to inspire more individuals and organizations to embrace environmental stewardship.”
Beyond cleanup efforts, the activity served as a platform for education and engagement. Representatives from DENR and ASSIST conducted on-site learning sessions, guiding volunteers on proper waste segregation, recycling practices, and the environmental challenges faced by coastal communities across the Philippines.
As Canon Philippines rolls out its CSR roadmap for 2025, the company reaffirms its commitment to sustainability, community empowerment, and creating a lasting impact that goes beyond imaging.
About Canon in the Philippines
Canon is a multibillion-dollar company with one of the most extensive product lines of digital imaging devices. 2020 marks the company’s 35th consecutive year it has been ranked among the top five U.S. patent holders and the 16th consecutive year it has been ranked first among Japanese companies for the number of U.S. patents granted. It continues to enrich lives through technological innovation.
Guided by its commitment to its Kyosei philosophy of living and working together for the common good, Canon provides total imaging solutions to improve personal and professional lives. The brand ranks as one of the top 20 brands in the region according to a 2018 study conducted by Campaign Asia-Pacific and Nielsen thanks to its strong reputation on performance and good corporate citizenship.
Canon Marketing (Philippines), Inc. has offices spread across the Philippine archipelago supported by its vast network of authorized service centers. Recognitions and awards received include the Corporate Award and Gold Bagwis Seal of Excellence for providing distinctive service to customers.
Canon Marketing Philippines reaffirms its dedication to sustainability, integrating eco-friendly practices across all its operations and product lifecycle, striving for a greener future for generations to come.
More information and images are available at the Press Center section at https://ph.canon/en/consumer/press.
For media inquiries, please contact:
Apple Gamboa
Senior Executive for Corporate Communications
Canon Marketing (Philippines), Inc.
0939.9326019
